TURNKEY helps hardware and supplemental software materials publishers to develop and implement strategic marketing plans to position new/adapted products.  Building upon TURNKEY’s extensive state and national surveys and databases on education software spending, TURNKEY helps clients to:

• Identify and target emerging markets
• Position products for synergistic marketing and creative financing
• Establish dealer and other distribution channels
• Facilitate promotion and conference strategies
• Develop partnerships with hardware companies and/or complementary publishers
• Suggest sales approaches for niche markets

To view a TURNKEY recent report on selling to niche markets using creative financing, click here.